Variable data short run allows customers to choose images one by one, with their corresponding pieces of text, and obtain the desired printed result, ready to be sent, “leaflet by leaflet”, without the additional expenses and problems related to plate changing.
Costs saving
On demand printing allows considerable savings, such as:- Much less waste.
- Shorter runs.
- Lower delivery costs.
- Minimum stock cost.
- Shorter times when launching a new campaign.
Direct Postcards Delivery
Investigations reveal that direct delivery of postcards are read by almost 100% of addressees, and show an impressing return of investment. Postcards allow you to hold your name in front of your customer and can be informative or create new sales. On demand printing technology allows you to customize your postcards to obtain a still bigger response in your postal campaigns.
By means of on demand printing technology you can order postcards containing always up to date information, when and as you need them.
Benefits of this Technology Can:
- Improve your marketing flexibility and create loyalty to your brand.
- Simplify and customize contents for each customer.
- Shorten arrival time to market.
- Decrease your amount of obsolete information.
Transactional Documents
Transactional documents, such as invoices or invoice declarations, have traditionally been produced “en masse”, with little or no worry about document’s appearance. Production and distribution of documents of this kinds used to be considered as an unavoidable expense, rather than as a sales opportunity. Nowadays, invoices and invoice declarations can also act as marketing tools, incorporating advertising messages which contain specific information for each customer.
