Huella Digital Huella Digital now provides to its customers a choice to traditional offset, offering greater flexibility, cost efficiency and added value, introducing variable data for customized marketing one-to-one.
On-Demand Printing
One of the most growing industrial sectors is short-run on-demand printing. This new technology allows printing advertising matters much more frequently and, consequently, dramatically reducing stock. Both efficient costs and delivery times are notoriously cut down. You no longer need to print long-runs in order to reduce unit price. It is possible to launch a test campaign for new products, saving costs, as it is as easy to produce 10 copies as 1000. On-demand digital publishing offers customers the choice to address a target market instead of massive advertising.
.One-to-One Customized Marketing
Efficient marketing is a very important tool to achieve business success. With one-to-one marketing you can customize any printed matter in order to attract your customers’ attention and, therefore, increase your return of investment. Some of the specific advantages of one-to-one marketing are:
- Bigger response rates.
- Shorter response times.
- Higher average orders.
- Higher participation rates.
Variable Data
Huella Digital now provides to its customer a solution for short-run, variable data digital printing. Variable data provides a no end of opportunities for customized projects. It is possible to add specific contents for each customer, including custom texts and images, in any printed document, using variable data. This technology offers very superior results, compared to traditional, static printing.
Variable data printing allows you to reach your customers in a much more personal level, improving both communication and interaction. Using this technology, the information in each document can be edited and modified in order to match any specific advertising campaign. Now companies can adjust their promotional products to fit their customers’ specific needs.
Short Run, Variable Digital Printing Versus Conventional Offset
Pre-press and fine-tuning times in digital printing are much shorter than they are in conventional printing. This advantage allows customers to meet these deadlines, which used to be difficult before, and keep saving money, for they print only what they need.